How cool are these? That is a lip stain lip liner. These are new from Urban Decay. These are

We broke down @roseandben's 30.3M-view video cut by cut. Face pulled to the edge of the frame, new product drawn straight onto skin: full shade range on the forehead, a durability test on the cheek, real use on the lips, all inside one face. It's the go-to structure for seeding a new color or skincare drop.

30.3M views · 58.7s · 10 cuts (5.9s avg) · posted 2026-07-08 · est. media value $151.5K~$303K · watch the original ↗

Hook · the first 3 seconds

"How cool are these? That is a lip stain lip liner. These are new from Urban Decay. These are"

On screen A face covered in colorful lip swatches across the forehead fills the screen, two liners in hand, #UrbanDecayPartner text on screen

Why it works The forehead-swatch stunt grabs the eye at second zero, and the first two sentences say exactly what's new

Timeline · second by second

1. 0:00-0:08Hook Full shade range already stamped on her forehead, two liners up, opening on 'how cool are these?'The whole lineup is on her face before she explains a thing. Product intro and shade chart merge into one shot
2. 0:08-0:14Cheek swatches She draws color streaks down her cheek while name-dropping the existing Lip Toy familyThe new drop rides on a line people already trust. Familiarity carries straight over
3. 0:14-0:27Brush tip close-up 'You want to get really up close': she shows the applicator is an actual brush, right against the lensOne differentiator (the brush tip) gets sold purely through camera distance. Closeness is the persuasion device
4. 0:27-0:38Foundation durability test She buffs a foundation brush over the cheek swatches, and the color survives underneathThe core claim, 'it's a stain, it stays', gets proven by experiment instead of words. This is the highlight cut
5. 0:38-0:47Real use, lining the lips She lines her lips in the shade Sass, praising the precision and noting it can overline tooThe tested product goes straight to its real job. Precision, the second selling point, shows up here
6. 0:47-0:58Topped with gloss A pink tube (shade Frecita) finishes the lip. She closes on 'it's stained, it's not going anywhere'It ends on a combo with the existing product. Calling the new one 'the perfect partner' sells the whole line

Sound · original script

Music Her voice sits ahead of any track, running without a pause

Voice Half muttering to herself, half talking to the viewer, sprinkled with 'y'all' and constant little raves

• "How cool are these? That is a lip stain lip liner. These are new from Urban Decay. These are (0:00)"
• "You all know I like brushes. And look at this. Who doesn't want a lip liner that stays behind? (0:20)"
• "I got to go do some color theory witch stuff though. Let's finish up our lip. This is the shade Sass. (0:31)"
• "Top it with the shade Frecita. And remember y'all it's stained. It's not going anywhere. (0:47)"
• "This is a good lip y'all. I like it. I already love these but now they have the perfect partner. (0:54)"

Editing

Rhythm 10 cuts across 58.7 seconds, averaging 5.9 seconds a shot. The spacing stays even end to end, so the pace never shifts

Captions The #UrbanDecayPartner tag shows in the hook. No dialogue captions, the voice carries everything

Camera Ultra-close the entire time. The face overflows the frame, so pigment and brush texture read in full detail

Shoot it in this order

1. Stamp the full shade range on your forehead before you hit record. Turning your face into the shade chart is the hook
2. Pack awe and product identity into the first two sentences. 'How cool are these' does it
3. Give the one differentiator (like a brush tip) its own lens-touching close-up
4. Prove the core claim by experiment, not by talking: try to wipe the swatches and let them survive
5. Right after the test, use the same product for its real job and finish the look
6. Close by pairing it with an existing favorite as 'the perfect partner', and the whole line sells

Swap in [PRODUCT]'s full shade range as the face swatches and make the durability test prove your product's core claim, and the same structure falls out