Viral videos follow formulas
Every hit looks new, but the same formulas keep coming back.
Our editors cover 12 format families now trending, with examples, shooting tips, and prompts
- Trending now
- Started within the last 3 months and still getting new uploads
- Past example
- Cooled off, or more than 3 months since it started
The revealHold the payoff, then show it all at once14 examples · 2 trending now
First-person tourTake the viewer along with you4 examples · 1 guide
Talking headJust talk to the camera14 examples · 4 trending now · 2 guides
Silent, captions onReads fine with the sound off11 examples · 5 trending nowSide-by-side contrastTwo frames, one gap6 examples
Meme lip-syncPut your situation on a trending sound5 examples
The one-cut transitionThe cut itself is the show11 examples · 3 trending now
Overlay and compositeA screen on top of a screen6 examples
Texture swapOne look sets the whole mood4 examples- Make them come backMake them come backDon't end it in one video2 examples
Made with AIShoot with a prompt, not a camera5 examplesAI photo shootPhone photos become studio shots3 examples · 1 trending now
You can also search examples in the full list · See today's ranking ↗