Viral videos follow formulas

Every hit looks new, but the same formulas keep coming back.
Our editors cover 12 format families now trending, with examples, shooting tips, and prompts

Trending now: Started within the last 3 months and still getting new uploads
Past example: Cooled off, or more than 3 months since it started

The revealHold the payoff, then show it all at once11 examples · 3 trending now
First-person tourTake the viewer along with you4 examples · 1 trending now · 1 guide
Talking headJust talk to the camera10 examples · 2 trending now · 2 guides
Silent, captions onReads fine with the sound off6 examples
Side-by-side contrastTwo frames, one gap6 examples · 2 trending now
Meme lip-syncPut your situation on a trending sound4 examples · 2 trending now
The one-cut transitionThe cut itself is the show8 examples · 7 trending now
Overlay and compositeA screen on top of a screen5 examples · 2 trending now
Texture swapOne look sets the whole mood4 examples
Make them come backDon't end it in one video2 examples
Made with AIShoot with a prompt, not a camera5 examples · 4 trending now
AI photo shootPhone photos become studio shots2 examples · 2 trending now

You can also search examples in the full list · See today's ranking ↗