케터우스.Daily marketing trends · Aug 26, 2026 UTC
SHOT-BY-SHOT GUIDE · Follow-along edit tutorial

Grab your phone and ask a friend to throw your cap as high as possible into the air.

We broke down @kevkevkiwi's 6.0M-view video cut by cut. Show the finished effect first, then walk the build with screen recording, naming every tool exactly so a viewer can pause and copy. If your product is the tool, this format is your how-to video.

6.0M views · 66.5s · 12 cuts (5.5s avg) · posted 2026-08-21 · est. media value $48.1K~$78.2K · watch the original ↗

Hook · the first 3 seconds

"Grab your phone and ask a friend to throw your cap as high as possible into the air."

On screen The finished effect plays first, then it cuts to filming. The opening shot holds to 5.7 seconds.

Why it works Result first. Sixty-six seconds needs a reason to watch inside the first frame.

Timeline · second by second

  1. 0:00-0:13frame at 0:00-0:13Two clips to shoot One clip of the throw, one of pretending to catch it.Materials get defined first. An editing tutorial that starts with shooting directions has the order right.
  2. 0:13-0:22frame at 0:13-0:22Trim and cut out Import into CapCut, trim, screenshot the cap mid-air, remove the background.Screen recording starts here, showing which menu the finger lands on.
  3. 0:22-0:45frame at 0:22-0:45Scale frame by frame Set a break point, grow the cap one frame at a time, then add motion blur to sell it.Twenty seconds go to the fiddliest part. Skipping the hard bit is where followers get stuck.
  4. 0:45-0:57frame at 0:45-0:57Layer the asset Overlay the spider web clip and filter out the black background, with a note that the asset is on his profile.It says where to get the material. That one line is what drives profile visits.
  5. 0:57-1:07frame at 0:57-1:07Close A reminder to match size and position frame by frame.It ends on 'sloppy shows', leaving a quality bar behind.

Sound · original script

Music Average -16.3dB with no silent stretch, narration riding over the music the whole way.

Voice Calm instructional tone with imperative verbs that are easy to follow.

Editing

Rhythm 12 cuts across 66.5 seconds, 5.5 on average. Screen-recorded stretches run long, live-action ones get cut short.

Captions Spoken captions throughout, so tool names and menu names stay on screen as text.

Camera Handheld for live action, screen recording for the edit, alternating between the two.

Shoot it in this order

  1. Show the finished result in the first three seconds. Longer videos need the reason up front.
  2. Start with shooting directions: how many clips, and of what.
  3. Screen record so menu positions are visible. Words alone can't be followed.
  4. Spend the most time on the fiddliest step, because that's where people stall.
  5. Say where to get the assets. Profile visits come from that line.
  6. Close on a quality bar: sloppy work shows.

If your product is the tool, it goes where the editing app sits. Host the assets on your own channel and the visits follow.

made with marketernews · Cut counts and durations are measured from the video, and frames are quoted for analysis (source: @kevkevkiwi) · 한국어로 보기 · more rankings ↗