marketernews · N.187 · KR · Case
Wingstop × SUPERBEE 'Rhyme the Review'
RISING · momentum 73 · since 2026-08-14
Wingstop Korea rewrote real customer reviews as lyrics to SUPERBEE's hit 'Problem Child' and cut a Wingstop version of the track. The flavor combo that won the campaign vote ships September 1 as an official menu item.
Watch the original ↗Editor's note
Don't stop at using reviews as ad copy, close the loop so customer choices become the actual product. When your sentence turns into a rap line and your pick becomes a menu item, writing a review turns into participation.