마케터늬우스.Daily marketing trends · Oct 4, 2026 UTC
marketernews · N.237 · GL · Format

The 'Two Fishes' calm-debate format

RISING · momentum 76 · since 2026-10-04

Over the audio of Love Island's Corbin Mims calmly insisting that having two fishes doesn't mean you have to put one back, you make your own case that nobody asked for. A caption sets up the situation and you lip-sync it with a straight face, and the flatter your delivery against a ridiculous point, the better it lands.

Editor's note

Use it to answer the exact objection your customers or boss keep raising, calmly and point by point. You're not defending the product or service so much as making the rebuttal your customer wanted to make, and that's where the empathy clicks. Raise your voice and it just sounds like a reach, so keep the face of someone who has made this case many times.

How to do it

  1. Lay Corbin Mims's 'Two Fishes' audio under it and open with a caption like 'me explaining to a [PRODUCT] customer why we do this'
  2. Lip-sync the audio exactly, mixing in hand gestures as you lay out the argument
  3. Keep your expression unbothered to the end, and the more of a stretch the point is, the more serious your face stays

How to make it · capcut

Recipe [PRODUCT] 차분한 반박 레시피 01 사운드 · Corbin Mims 'Two Fishes' 오디오를 깔아요 (Audio) 02 자막 · '내가 [PRODUCT] 고객한테 설명하는 중' 식으로 상황을 먼저 띄워요 (Text) 03 연기 · 오디오에 입을 맞추고 손짓을 섞어 차분하게 논리를 펴요 (Lip-sync) 04 표정 · 말이 억지일수록 더 진지한 얼굴을 끝까지 유지하고 9:16으로 내보내요 (Export)

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