marketernews · N.114 · KR · Case
Toy Story × Peaceminusone 'THE FIRST FAN'
FADING · momentum 85 · since 2026-07-01
G-Dragon's Peaceminusone layered its daisy motif onto Toy Story characters for a pop-up in Seongsu. The premise, what if the toys were an artist's very first fans, became a full narrative world with around 70 limited-edition items.
Watch the original ↗Editor's note
Don't just slap logos together on an IP collab, build a story. One concept line like 'the first fan' turns merch into something worth collecting.