Toss shoots unknowns in 'Newcomer'

RISING · momentum 72 · since 2026-08-06

Toss released a portrait film capturing the first stages of five acts just starting to make a name, an actor, a singer-songwriter, a band, breaking dancers, instead of celebrities. It ties the message that everyone was a rookie once to the finance brand's stability campaign.

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Editor's note

If there's no budget for stars in a brand film, shoot unknowns instead. People project onto someone starting out more than someone finished, and the cast's own social fandoms help the early spread.

How to do it

1. Pick one life stage that overlaps with your brand message (first start, second try)
2. Cast 3-5 real people going through it now and shoot interviews and observation, no staging
3. Keep the product off screen and the brand as just a signature at the end