marketernews · N.130 · KR · Case
T1 × SKT's royal astronomer exhibition
ENDED · momentum 80 · since 2026-07-02
An immersive exhibition that retells T1's championship history as the story of a Joseon royal astronomy bureau. Visitors play a rookie astronomer, recording each title as a star, and leave with fortune receipts handwritten by players and constellation photocards.
Watch the original ↗Editor's note
Don't list an IP's history, give fans a role in it. Turn viewing into missions they perform and both dwell time and photo posts go up.
How to do it
- Pick one symbol from brand history to build a story around
- Give visitors a role to play and a mission to complete
- Drive photo posts with a personalized takeaway at the end