The 'suspect is' slow-mo mugshot roast
RISING · momentum 77 · since 2026-10-02
One person jogs away in slow motion like they're fleeing while the other reads a police-style bulletin, 'suspect is…', except instead of a real description they call out the person's most embarrassing habit. The more specific the roast, the harder it lands, so a habit everyone in your field knows hits hardest.
Editor's note
Pick one thing your product or service is 'guilty' of and put it on the stand. Drop the point customers get quietly hooked on right after 'suspect is…' and the flaw turns into the flex. Keep the roast short or the run ends before you do.
How to do it
- One person jogs away from camera in slow motion while the other opens with 'suspect is…'
- Instead of a description, call out one habit [PRODUCT]'s customers are sheepish about, or the thing they're hooked on, in a single line
- Cut on each line of the roast, and if you lay music under it, swap in a commercially licensed track
How to make it · capcut
Recipe [PRODUCT] 용의자 몽타주 저격 레시피 01 추격 · 한 명이 카메라에서 슬로모로 도망치듯 달리는 컷을 먼저 잡아요 (Video) 02 저격 · 'suspect is…'로 시작해 [PRODUCT] 고객이 민망해하는 버릇을 한 줄로 읊어요 (Audio · Text) 03 리듬 · 저격 문장마다 컷을 끊어 몽타주처럼 이어 붙여요 (Video) 04 마무리 · 세로 9:16으로 맞추고 배경 음악은 상업적 이용이 가능한 트랙으로 교체해요 (Audio)
Compiled by our editors · Fill it with your product in the interactive card →