marketernews · N.175 · US · Format
The Spider-Man ceiling challenge riding Sunflower
RISING · momentum 74 · since 2026-08-12 · top post 5.9M views
Lip-sync Miles Morales's opening narration, then cut to yourself hanging off a door frame or furniture like Spider-Man. The 2018 track Sunflower is climbing charts again on the back of this format, gaining 80,000 videos a day, and even Seventeen's official account jumped in.
Editor's note
You don't have to hang off anything. Put a wall-mounted product (hooks, phone mounts) or your mascot plush in the ceiling shot instead, and the challenge grammar turns into a product demo.
How to do it
- Lip-sync the opening line (okay, let's do this one last time) with a straight face
- On the cut, jump to a Spider-Man pose hanging from a door frame, under a desk, or on a wall
- Use the original Sunflower audio or the spin-off remix as is