Shinhan's military supply store popup at Yongsan

FADING · momentum 76 · since 2026-08-11

Shinhan Bank opened a Narasarang card popup styled as a military supply store in the KTX Yongsan Station concourse (Aug 14-20). With an ITZY Yuna ad shot by Dolphiners Films, rank-themed limited goods, and pre-orders for a Yuna card plate, a mandatory conscript banking product runs like a fandom drop.

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Editor's note

The less choice customers have, the more the product should feel like something they'd want anyway. Add collectible layers like rank goods and an exclusive plate, and a card everyone must make becomes a card people queue for.