Samsung Galaxy × Spider-Man 'Brand New Day'
PEAK · momentum 82 · since 2026-07-15
Samsung timed a cinematic spot to the release of 'Spider-Man: Brand New Day,' set inside Peter Parker's room. His phone, battered by hero life, gets swapped for the new Fold8, planting the product reveal inside the movie's own story.
Watch the original ↗Editor's note
Instead of listing specs, plant the product as a prop in the IP's narrative. Ride a cultural event like a premiere and the ad gets consumed as content.
How to do it
- Time the campaign to a cultural event like a premiere or release
- Place the product as a natural prop in the hero's story
- Keep the hype going by intercutting real movie clips with brand spots
How to make it · Veo 3.1
Prompt Create a cinematic 30-second brand spot set in a hero's cluttered apartment at night. Open on a beaten-up gadget, then reveal [PRODUCT] in a slow hero push-in with volumetric light and a warm-to-cool grade. Intercut with fast action beats and end on the product silhouette. Replace the music with a commercially licensed track.
Compiled by our editors · Fill it with your product in the interactive card →