케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.157 · KR · Audio

Red Velvet's 'Surfin' Boy' summer sound

FADING · momentum 78 · since 2026-08-03

Red Velvet released 'Surfin' Boy,' the title track from their summer EP 'Velvet Summer,' on August 3, and a chorus dance challenge came with it. The hook is a big wave-paddling arm motion, made for a refreshing summer product reveal.

Red Velvet's 'Surfin' Boy' summer soundWatch the original ↗

Editor's note

Don't mope about summer ending. Load your product onto the paddling motion and insist it's still swim season, the brands that push the product front and center on the chorus drop win this sound.

How to do it

  1. Pick shots of summer products or cool-down use cases
  2. Sync the paddling hand motion and product reveal to the chorus drop
  3. Add one line of on-screen text with the product name

How to make it · CapCut

Recipe [PRODUCT] 여름 리빌 레시피 01 15초 세로 여름 리빌로 컷 02 후렴 드랍에서 파도 타듯 큰 손 스윕과 함께 가장 큰 리빌 03 밝고 타이트한 프레이밍, 마지막 포즈 한 비트 홀드 04 음악은 상업적 이용 가능한 트랙으로 교체

Compiled by our editors · Fill it with your product in the interactive card →

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