Runway Gen-4.5 for ads

ENDED · momentum 87 · since 2026-03-01

Still the first pick for ad video. Gen-4.5 adds native audio and one-minute multi-shot generation, and reference images keep your brand look consistent.

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Editor's note

Lock a reference frame and pull variations for A/B tests.

How to make it · Runway

Prompt Consistent-character brand ad for [PRODUCT], 3 shots: hook close-up, [PRODUCT] reveal, CTA card reading [CTA]. Reference-lock the spokesperson across all three, 1080x1920 vertical, natural audio, matched color grade across cuts.

Compiled by our editors · Fill it with your product in the interactive card →