마케터늬우스.Daily marketing trends · Sep 24, 2026 UTC
marketernews · N.221 · GL · Format

'reasons to get a bob' deadpan reasons list

RISING · momentum 82 · since 2026-09-24

@jocelynmeiere kicked off 'reasons to get a bob,' a deadpan text list where every reason, number one through five, is just the word 'bob.' It runs on Fat Papi's 'FREAKED OUT,' and the whole joke is repeating the same word with a straight face, which pushed the original past three million likes.

'reasons to get a bob' deadpan reasons listWatch the original ↗

Editor's note

Swap in 'reasons to [the thing you're pushing]' and you're done. Resist filling the reason column with real reasons, and keep all five lines the same two words. The earnest list becomes an ad; the list with no explanation becomes a meme.

How to do it

  1. Lay 'FREAKED OUT' under a pinned 'reasons to [PRODUCT]' title at the top
  2. Fill lines one through five with the same single word, changing only the number
  3. Hold the deadpan the whole way and swap the track for a commercially licensed one

How to make it · capcut

Recipe [PRODUCT] 이유 리스트 레시피 01 제목 · 'FREAKED OUT' 사운드를 깔고 'reasons to [PRODUCT]' 제목 자막을 맨 위에 고정해요 (Text · Audio) 02 리스트 · 1번부터 5번까지 번호만 바꾸고 답은 전부 같은 한 단어로 자막을 쌓아요 (Text) 03 절제 · 표정은 끝까지 무표정으로, 자막에 설명이나 이모지를 붙이지 않아요 (Video) 04 마무리 · 세로 9:16으로 맞추고 음원은 상업적 이용이 가능한 트랙으로 교체해요 (Audio)

Compiled by our editors · Fill it with your product in the interactive card →

Source · SocialPilot 틱톡 트렌드 ↗ · TikTok ↗ · Open in the interactive archive ↗ · Today's trends ↗