마케터늬우스.Daily marketing trends · Sep 25, 2026 UTC
marketernews · N.222 · GL · Format

The '-A' callout text

RISING · momentum 82 · since 2026-09-25

Pretty Little Liars' anonymous texter '-A' is back, now sliding into everyone's feed. You pick one slightly embarrassing habit, post it on screen as a text signed '-A,' then deadpan doing that exact thing over demi devito's 'pll purposes only ty' sound.

Editor's note

Call out one habit your customers quietly share, like '-A' just caught them. 'I saw you dim your brightness and check your balance before checkout -A' works because it's that specific, and softening it into something polite turns the callout into a memo.

How to do it

  1. Pick one habit your customers quietly share and pin it on screen as a text signed '-A'
  2. Lay the 'pll purposes only ty' sound under it and deadpan doing the exact thing the text names
  3. Leave just the '-A' signature on the last frame and set it to a vertical 9:16

How to make it · capcut

Recipe [PRODUCT] '-A' 저격 문자 레시피 01 문자 · 고객이 은근히 다 하는 습관 하나를 '-A'가 보낸 문자처럼 화면 상단에 자막으로 고정해요 (Text) 02 사운드 · demi devito의 'pll purposes only ty' 사운드를 깔아요 (Audio) 03 연기 · 문자에 적힌 바로 그 행동을 [PRODUCT] 앞에서 정색하고 그대로 해 보여요 (Video) 04 서명 · 마지막 프레임에 '-A' 서명 한 줄만 남기고 세로 9:16으로 맞춰요 (Text)

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