Osulloc × Miffy summer limited edition

FADING · momentum 78 · since 2026-07-01

Tea brand Osulloc partnered with Dick Bruna's Miffy on a summer limited edition. Instead of stopping at packaging, they bundled practical summer merch like parasols and cooler pouches, and led with a cold brew exclusive to KakaoTalk Gifts.

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Editor's note

Don't let a character collab end at the packaging, extend it into practical seasonal merch. Opening through a gifting channel first gets the spread going.

How to do it

1. Match a beloved character IP to a seasonal concept
2. Bundle practical seasonal merch instead of just packaging
3. Release the first drop through gifting and live commerce