OpenAI's first ChatGPT brand ad in Korea
FADING · momentum 80 · since 2026-07-22
OpenAI's first ChatGPT brand campaign in Korea. Anthony Shim, director of 'Riceboy Sleeps,' shot a genuinely stressful situation like moving day as understated Korean everyday drama, casting AI as a household partner rather than a shiny toy.
Watch the original ↗Editor's note
Pick your product's single most complicated, annoying customer moment and show it being handled for them, instead of listing features. Lower the tone to documentary level, the way you'd hand the ad to a film director, and trust follows.
How to do it
- Pick one complicated moment that stresses customers out the most
- Show the product handling that task step by step
- Shoot it as a quiet slice-of-life scene, not a brag
How to make it · Runway
Prompt A calm, documentary-style scene of a stressed customer handing their most complicated task to [PRODUCT], which quietly completes it step by step. Natural lighting, understated everyday tone, no dramatics. Vertical 9:16.
Compiled by our editors · Fill it with your product in the interactive card →