marketernews · N.71 · KR · Case
Musinsa vs Zigzag banner beef
FADING · momentum 87 · since 2026-06-26
Zigzag hung a banner in Seongsu taking a shot at Musinsa, and Musinsa fired back from its official Instagram. Both got buzz without spending a won on ads.
Watch the original ↗Editor's note
The key is clapping back with wit, not a hit job, and doing it fast. It only works if your brand voice is locked in.
How to do it
- Catch the rivalry moment or meme fast
- Fire back with wit in your brand's voice
- Respond from the official account within 30 minutes