marketernews · N.225 · GL · Strategy
Meta merged its creator marketing tools into one hub
RISING · momentum 80 · since 2026-09-16
On September 16, Meta rolled out the Creator Marketing Hub worldwide, folding the old Creator Marketplace and Partnerships Ads Hub into one place. From September 29, brands can also run a creator's Instagram livestream as a partnership ad, so discovery and ad buying happen in the same window.
Editor's note
Don't treat a live as a one-off event that ends when the stream does. Pick a creator live that landed well and plan how to cut it into an ad, so the heat keeps running in feeds after the broadcast.
How to do it
- Use the new hub's discovery filters to shortlist creators who make content that fits your goal, whether that's sales or awareness
- Line up the live date with the creator, and get permission and a usage window up front for the moments your product shows
- After September 29, run the lives that performed as partnership ads to reach people who missed the broadcast