케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.177 · US · Case

Liquid Death × goodwipes 'sCream Soda' wipes

RISING · momentum 76 · since 2026-08-10

Liquid Death teamed up with goodwipes on cream-soda-scented flushable wipes, sold only at 4,000-plus Walmart stores. Enter by the end of August and you could win the 'Buttler,' a full-time butler who wipes for you, as the campaign film promises.

Liquid Death × goodwipes 'sCream Soda' wipesWatch the original ↗

Editor's note

The more awkward the category, the harder Liquid Death's absurdist humor works. Design the campaign itself as the meme and even hygiene products become shareable content.

Source · The Drum · Open in the interactive archive ↗ · Today's trends ↗