marketernews · N.177 · US · Case
Liquid Death × goodwipes 'sCream Soda' wipes
RISING · momentum 76 · since 2026-08-10
Liquid Death teamed up with goodwipes on cream-soda-scented flushable wipes, sold only at 4,000-plus Walmart stores. Enter by the end of August and you could win the 'Buttler,' a full-time butler who wipes for you, as the campaign film promises.
Watch the original ↗Editor's note
The more awkward the category, the harder Liquid Death's absurdist humor works. Design the campaign itself as the meme and even hygiene products become shareable content.