케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.56 · KR · Strategy

6 to 12 month ambassadors

ENDED · momentum 84 · since 2026-05-01

Korean brands are moving from one-off influencer posts to 6-month and year-long partnerships. They favor micro influencers (10K-100K) for the trust factor.

Editor's note

Trade one big campaign for a season of small, steady creator posts.

Source · BAT · Open in the interactive archive ↗ · Today's trends ↗