marketernews · N.56 · KR · Strategy
6 to 12 month ambassadors
ENDED · momentum 84 · since 2026-05-01
Korean brands are moving from one-off influencer posts to 6-month and year-long partnerships. They favor micro influencers (10K-100K) for the trust factor.
Editor's note
Trade one big campaign for a season of small, steady creator posts.