marketernews · N.60 · JP · Strategy
Vertical short-drama ads (Japan)
ENDED · momentum 78 · since 2026-05-01 · top post 868K views
Japanese brands are buying stories, not ad slots. Vertical short-drama ad spend has exploded, pushing the market near 153 billion yen, and people watch the ads to the end because they want the next scene.
Watch the original ↗Editor's note
Write a three-part mini story around one product. End episode 1 on a cliffhanger and resolve it in episode 3.