Instagram's new wordmark, a brand parody playground

RISING · momentum 76 · since 2026-08-13

Instagram swapped its cursive wordmark for the first time in a decade, and within an hour the joke that the r and g read as 'Instagzam' became a meme. ChatGPT redrew its own logo as 'chatjipiti,' flipping the mockery into a brand participation format, and after Knorr and Coinbase abroad, Korea's Naver and 29CM jumped on within a day.

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Editor's note

Everyone redraws their logo in the new curves, so the caption is where you win. Naver went with 'NAVER is actually all caps,' 29CM with a single 'no notes.' There's still room on the wave, but a meme like this is all first week, so post within days, not weeks.