마케터늬우스.Daily marketing trends · Sep 28, 2026 UTC
marketernews · N.228 · GL · Format

The 'I'm with Max' plus-one reveal

RISING · momentum 78 · since 2026-09-28

A line from Jake Shane's Therapuss podcast, 'I'm with Max,' turned into a lip-sync confessional format. You mouth the intro deadpan, then reveal at the end who your own 'Max' is, the one you can't get through a day without.

Editor's note

Cast your product or service as the customer's 'Max.' Skip the big feature list and narrow it to one reason it never leaves their side, like 'my day doesn't run without this,' so it sounds less like a brag and more like a confession people believe.

How to do it

  1. Mouth the 'I'm with Max' intro deadpan at the camera to set the hook
  2. Name [PRODUCT] as the 'Max' you can't spend a day apart from, and put the one reason on screen as text
  3. Close on [PRODUCT] in a tight shot and frame it vertical 9:16

How to make it · capcut

Recipe [PRODUCT] 'I'm with Max' 고백 레시피 01 훅 · 무표정하게 카메라를 보며 'I'm with Max' 도입부를 입만 뻥긋해요 (Video · Audio) 02 설정 · 하루도 떨어질 수 없는 내 '맥스'가 [PRODUCT]라고 자막으로 못박아요 (Text) 03 리빌 · 왜 늘 곁에 두는지 이유 한 줄을 얹고 [PRODUCT]를 클로즈업으로 보여줘요 (Text · Video) 04 마무리 · 세로 9:16으로 맞추고 음원은 상업적 이용이 가능한 트랙으로 교체해요 (Audio)

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