marketernews · N.22 · KR · Case
Hyundai × GS25 turn an April Fools' joke into ice cream
FADING · momentum 85 · since 2026-07-01
Hyundai took the fake bakery images it posted as a 2022 April Fools' joke and made them a real cream cheese sandwich ice cream, sold at GS25. Each pack hides one of 20 collectible stickers with vehicle designs like the Grandeur and Santa Fe, hitting the collector itch too.
Watch the original ↗Editor's note
The buzz comes from the twist of making a 4-year-old joke real, not from the product. Turn brand assets into collectible goods so the brand becomes something people play with.
How to do it
- Dig up one old meme or running joke
- Turn it into an actual limited-edition product
- Layer brand assets on as collectible merch to drive the spread