Why Hollys signed girl group RESCENE as its first face in 28 years

FADING · momentum 73 · since 2026-08-18

Hollys took on a brand model for the first time in the 28 years since it opened in 1998. It layered RESCENE, a girl group risen as regional icons, over its identity as Korea's first espresso house, and teased a late-month ad with one line, 'coffee yaho.'

Watch the original ↗

Editor's note

This is buying a line, not a face. Check whether a fitting talent's catchphrase can become your slogan as-is, and the fandom takes over the copywriting and the spread.

How to do it

1. Find a catchphrase or meme from a model candidate that you can reshape into one brand line
2. Connect that person's story to where it overlaps your brand identity, the way regional icons do
3. Warm up the fandom with a one-line teaser before the ad drops