marketernews · N.23 · KR · Case
GS25 × Tzuyang's 'in-flight meal' ramen
FADING · momentum 80 · since 2026-07-01
Tzuyang tossed off a line on a show about a ramen tasting like the one you get in business class, and GS25 made it a real product. They set the noodle weight at 115g, 35% more than a regular cup ramen, baking her big-eater persona into the spec.
Watch the original ↗Editor's note
The core move is turning a meme-ready line from a broadcast into a product concept. Push IP collabs past model endorsements into productizing a persona's recipes and identity.
How to do it
- Catch a viral creator's one-liner or recipe
- Translate that concept into real product specs
- Carry the creator's character into the product's story