마케터늬우스.Daily marketing trends · Sep 27, 2026 UTC
marketernews · N.226 · GL · Strategy

Sora's shutdown reshuffled the AI video tool map

RISING · momentum 78 · since 2026-09-24

OpenAI shut the Sora API down for good on September 24, so teams that built their workflow around Sora have to pick a replacement fast. With Google's Veo 3.1 now free and Kling 3.0 climbing, which tool you move your prompts to sets your production cost for the next quarter.

Editor's note

Don't throw out the Sora prompts you've been using. Move them into Veo 3.1 or Kling 3.0 and run the same shots again, because each tool likes different wording, and settling on the one that makes your product look best is the real win here.

How to do it

  1. Gather the AI video prompts you use now, and flag the ones that were tied to Sora first
  2. Run the same prompt through both Veo 3.1 and Kling 3.0, and pick the one tool your product or service comes out best in
  3. Rewrite the prompts to fit the tool you chose, and save your most-used shots so you can pull them up fast
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