케터우스.Daily marketing trends · Sep 19, 2026 UTC
marketernews · N.212 · GL · Format

The 'Freak' dress reveal

RISING · momentum 80 · since 2026-09-18

You twist a long dress into a tight coil at arm's length, let go, and the fabric unwinds and swings up to swallow the lens. No CapCut effect, no green screen, you just cut the second the cloth covers the frame and land on the other side already wearing it.

The 'Freak' dress revealWatch the original ↗

Editor's note

Use the cloth transition when you cut to your product. App transitions all blur together, but the half-second of fabric eating the lens is made by hand, so it's hard to copy and that's why people remember it.

How to do it

  1. Grab a long dress in one hand, arm extended, and twist it into a tight coil. The longer the dress, the more of the frame it covers on the way open
  2. Let go so the dress unwinds on its own, and cut the instant the cloth fully covers the lens
  3. Start the other side already wearing it, then walk slowly away from the camera to show the whole look

How to make it · capcut

Recipe [PRODUCT] 천 트랜지션 리빌 레시피 01 촬영 · 긴 천이나 드레스를 한 손에 쥐고 팔을 뻗어 단단히 꼬았다가 놓아 렌즈를 덮는 순간까지 한 컷으로 찍어요 (앱 효과 없이 실제 촬영) 02 컷 · 천이 렌즈를 완전히 가린 프레임에서 잘라요 (Cut, 전환 효과 없이) 03 리빌 · 반대편은 [PRODUCT]를 이미 갖춘 컷으로 붙이고 카메라에서 멀어지며 전체를 보여줘요 04 마무리 · 세로 9:16으로 맞추고 음악은 상업적 이용 가능한 트랙으로 교체해요 (Audio)

Compiled by our editors · Fill it with your product in the interactive card →

Source · New Engen 9월 틱톡 트렌드 · TikTok ↗ · Open in the interactive archive ↗ · Today's trends ↗