Erewhon × Jolie's $12 'Sacred Water'

FADING · momentum 78 · since 2026-07-08

Luxury grocer Erewhon teamed up with Jolie, the $170 shower filter brand, on a $12 glass of water. "$12 for water" became a meme on its own and made it to TMZ.

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Editor's note

A price or pairing that looks absurd starts the conversation. The controversy is free reach.