marketernews · N.156 · KR · Case
Emart24 teams up with 'Bread Barbershop'
RISING · momentum 76 · since 2026-08-05
Emart24 partnered with the animated series 'Bread Barbershop' on 6 new sandwiches, desserts, and drinks, launched August 5. The tie-in moves character IP onto convenience-store shelves and adds discounts and giveaways, aiming at families with kids and the fandom at the same time.
Watch the original ↗Editor's note
Turn a familiar character IP into a physical item on the shelf and buying becomes eating what you used to watch. Stack all 6 new products on one display to build presence, that's the core of collab buzz.
How to do it
- Pick one character IP your target audience already loves
- Translate the IP's world into multiple product lines
- Lower the first-purchase barrier with launch discounts and giveaways
How to make it · CapCut
Recipe [PRODUCT] 편의점 하울 레시피 01 15초 리빌, 캐릭터 패키지로 오픈 02 밝은 선반의 아이템들 사이 빠른 컷 03 첫입은 슬로모로 마무리 (Speed) 04 음악은 상업적 이용 가능한 트랙으로 교체
Compiled by our editors · Fill it with your product in the interactive card →