케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.156 · KR · Case

Emart24 teams up with 'Bread Barbershop'

RISING · momentum 76 · since 2026-08-05

Emart24 partnered with the animated series 'Bread Barbershop' on 6 new sandwiches, desserts, and drinks, launched August 5. The tie-in moves character IP onto convenience-store shelves and adds discounts and giveaways, aiming at families with kids and the fandom at the same time.

Emart24 teams up with 'Bread Barbershop'Watch the original ↗

Editor's note

Turn a familiar character IP into a physical item on the shelf and buying becomes eating what you used to watch. Stack all 6 new products on one display to build presence, that's the core of collab buzz.

How to do it

  1. Pick one character IP your target audience already loves
  2. Translate the IP's world into multiple product lines
  3. Lower the first-purchase barrier with launch discounts and giveaways

How to make it · CapCut

Recipe [PRODUCT] 편의점 하울 레시피 01 15초 리빌, 캐릭터 패키지로 오픈 02 밝은 선반의 아이템들 사이 빠른 컷 03 첫입은 슬로모로 마무리 (Speed) 04 음악은 상업적 이용 가능한 트랙으로 교체

Compiled by our editors · Fill it with your product in the interactive card →

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