Duolingo: the mascot died

ENDED · momentum 85 · since 2026-05-10

Duolingo announced the 'death' of Duo the owl, then ran a resurrection arc. The TikTok announcement alone pulled 120 million views.

Watch the original ↗

Editor's note

Give a mascot a storyline and people genuinely get attached. Events like a death and revival make engagement explode.