Dinotaeng's 'Quokka Home Run' baseball pop-up

PEAK · momentum 80 · since 2026-07-31

29CM previewed Igu Home Seoul Forest, which opens in September, with a baseball-themed Dinotaeng pop-up. Led by 5 offline-exclusive 'Quokka Home Run' figure keyrings, it drew 5,000 visitors and sold 11,000 units in three days.

Editor's note

Run a pop-up inside a new store before it opens and by opening day it's already a familiar space. Fold a seasonal code into the character's world and make the goods offline-only, and the collecting itch pulls people through the door.

How to do it

1. Open the store early as a popup to build the experience route first
2. Layer one seasonal code onto the brand's world
3. Give people a reason to visit and collect with offline-only merch