케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.149 · US · Format

The 'very different days' contrast format

FADING · momentum 74 · since 2026-07-27 · top post 2.5M views

The format puts two completely different days from the same person side by side. The bigger the gap, the harder it hits, so it's a good way to fit a brand's two faces, a slammed day next to a slow one, into one frame.

The 'very different days' contrast formatWatch the original ↗

Editor's note

Pick your brand's most chaotic day and its calmest one, then place them side by side. If the two days look alike, nothing happens.

How to do it

  1. Pick your brand's busiest day and slowest day
  2. Shoot each day as a set of short clips
  3. Put the same moment from both days side by side in a split screen

How to make it · CapCut

Recipe [PRODUCT] 두 날의 대비 레시피 01 같은 [PRODUCT]의 가장 바쁜 날과 가장 한가한 날 클립 두 개 02 좌우 분할 배치, 양쪽 길이 동일 (Split screen) 03 양쪽 다 비트에 맞춰 컷 04 음악은 상업적 이용 가능한 트랙으로 교체

Compiled by our editors · Fill it with your product in the interactive card →

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