케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.155 · KR · Case

Coupang Play Series 2026 brings Man City to Seoul

RISING · momentum 78 · since 2026-08-05

For its fifth-anniversary series, Coupang Play brought Manchester City and Atlético Madrid to Seoul World Cup Stadium, with a Team K League match on August 5 and a return match on the 9th. Before the games, fans voted K League prospects into the squad through the Coupleyoungple fan vote, turning spectators into lineup decision-makers.

Editor's note

Plant one participation device like a fan vote into a big event and watching turns into a game the audience made. When their choice shows up in the outcome, return visits and shares follow.

How to do it

  1. Attach your brand assets to a major event that draws attention
  2. Add fan votes or selections that affect the outcome
  3. Follow up with voters before and after the match

How to make it · CapCut

Recipe [PRODUCT] 하이프 리캡 레시피 01 20초 리캡, 가장 시끄러운 관중 순간으로 오픈 02 팬 투표 화면과 경기 장면을 비트 맞춰 교차 03 마지막은 종료 휘슬 리액션 04 음악은 상업적 이용 가능한 트랙으로 교체

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