Coors Light: the chill face roller

ENDED · momentum 37 · since 2026-04-15

Coors Light shaped a can into a gua sha style 'chill roller' and put a typo on the label on purpose. It blew up on Reddit and LinkedIn, racking up 12.6 billion impressions.

Editor's note

Twist your product into an unexpected object and conversation follows. A deliberate 'mistake' makes people want to chime in.