Coca-Cola Zero Lemon Lime launches on V alone

PEAK · momentum 80 · since 2026-07-19

Coca-Cola released an ad with ambassador V of BTS ahead of the Korean launch of Zero Lemon Lime on August 1. Instead of explaining the product, the launch sells curiosity, leaving just one line of copy about having heard rumors it tastes good.

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Editor's note

If you're using a model's fandom for a launch, don't give away all the info, show only their reaction after tasting it. Build curiosity before release day and the first week of sales becomes an event.

How to do it

1. Ten days before launch, drop a teaser with only the model's reaction, no product info
2. On launch day, release the packaging and flavor details and tie them back to the teaser
3. Narrow the hashtags to three (brand, product, model) to pull in the fandom