A ChatGPT ad click now opens a chat with the brand's AI

RISING · momentum 79 · since 2026-09-16

On September 16, OpenAI added Sponsored Agents to ChatGPT Ads. Clicking an ad opens a chat with an AI the brand set up instead of a website, and it shipped alongside prompt-to-ad tools and a Shopify integration.

Editor's note

Start by deciding what you'd want an AI to answer on your behalf about your product or service. The point of this ad is turning a click that used to bounce to a landing page into a chat that answers the question on the spot.

How to do it

1. Pull the five questions customers ask right after a click, and script how the agent should answer them
2. Connect your Shopify catalog so real stock and prices show up mid-conversation
3. Decide where a chat should turn into a purchase or a lead, and map where a human takes over