A county officer bought Times Square, then refused to advertise

RISING · momentum 78 · since 2026-08-13 · top post 510K views

A 27-year-old officer running Bonghwa County social media paid 329,000 won of his own money for a day on a Times Square screen, then ran one line: "Bonghwa apples are good but we are not advertising." It was aimed at Korean feeds, not New York foot traffic. The proof post drew 8,800 likes and the next day follow-up reel passed 500,000 views.

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Editor's note

The story is not that a day in Times Square costs 329,000 won. It is that he bought the space and left the sales pitch out. Copy that refuses to sound like an ad is common now, but paying for media and deleting the product boast is rare. The smaller the budget, the more one sentence carries, and it carries further when it is not bragging.