케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.176 · KR · Case

Binggrae's 'Korea's brightest passport'

PEAK · momentum 82 · since 2026-08-01

Binggrae made honorary passports, built to real passport specs, for 30 independence activists who died abroad and never made it home, and handed them to their descendants. Made with two government ministries, the film dropped for the 81st Liberation Day with a ceremony at the Independence Hall of Korea.

Binggrae's 'Korea's brightest passport'Watch the original ↗

Editor's note

Binggrae has kept Liberation Day as its own day for over 30 years. Pick one date your brand returns to every year and the conversation that day becomes yours, no media budget required.

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