케터우스.Daily marketing trends · Aug 26, 2026 UTC
marketernews · N.185 · KR · Case

Baeksul's Sauce Master Challenge, judged by Napoli Matfia

FADING · momentum 72 · since 2026-07-28

Baeksul launched 10 pasta sauces made with Culinary Class Wars winner Kwon Seong-jun and is running a 10 million won recipe challenge through a dedicated Instagram account. No press coverage, the whole thing grows on the campaign account's meme content and creator entries.

Editor's note

In a participation challenge, the judge is the product. Put up a judge with a story like Napoli Matfia and the motivation stops being the prize money and becomes getting judged by that person.

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