Back-to-school hauls, the parent creator week

FADING · momentum 74 · since 2026-07-28

In mid-August, parent and teacher creators' school-prep hauls and first-day vlogs are filling the top of the US rankings. Five different accounts hit 1M to 5.19M views on the same structure, and PayPal and Dollar General are already riding it as sponsors.

Editor's note

Seasonal waves are the most efficient seeding buy because you don't have to create the trend. Send product to parent creators and slot it into one haul shot, cheaper and faster than a campaign of your own.