adidas × Oasis 'Original Forever'

FADING · momentum 85 · since 2026-06-20

One crowdsurfer travels through time, from Oasis's 90s club days through Knebworth, Wembley, and the 2025 reunion. All 300 extras were real fans cast off the street, and the film won the 2026 Cannes Entertainment Grand Prix.

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Editor's note

Skip forced relevance and ride a cultural moment your audience already loves, and get the details exactly right. Mixing archive footage with new shoots catches every generation.