Hey guys, it's Alex Warren. I'm going live with TikTok and iHeartRadio on August 6th at 7pm Pacific.

We broke down @alexwarren's 27.1M-view video cut by cut. A frame for announcing an event, live, or launch in one unedited selfie take, with a single-second info poster at the very end. It transplants directly to any account with a fanbase or regulars: artists, founders, brand faces.

27.1M views · 13.1s · 1 cut (12s avg) · posted 2026-07-31 · est. media value $135.3K~$270.6K · watch the original ↗

Hook · the first 3 seconds

"Hey guys, it's Alex Warren. I'm going live with TikTok and iHeartRadio on August 6th at 7pm Pacific."

On screen Ultra-close selfie angle, face filling the frame. He starts with a wink and a smile

Why it works Name, what, and when all land in the first sentence. There's no editing, so the closeness does the intimacy work

Timeline · second by second

1. 0:00-0:06Hook Greets in an ultra-close selfie and packs who, what, and when into one sentenceThe whole announcement is done inside six seconds. Everything after is reinforcement
2. 0:06-0:12Detail and invite 'An exclusive premiere of RESCUER, played live', then 'if you guys want to come, I'd love to have you. See you there'One benefit (exclusivity), then an invitation instead of a command. That's the fandom-content tone
3. 0:12-0:13End card The official iHeartRadio x TikTok LIVE poster holds for one second, date and time in big typeWhat was said out loud gets stamped on screen once more. Screenshot it and you're holding the poster

Sound · original script

Music RESCUER OUT AUGUST 7 (his own new single runs underneath, promoting the release date)

Voice He speaks himself, in an unscripted-sounding casual tone. Three sentences total

• "Hey guys, it's Alex Warren. I'm going live with TikTok and iHeartRadio on August 6th at 7pm Pacific. (0:00)"
• "I'm going to be doing an exclusive premiere of RESCUER and playing it live. (0:05)"
• "So if you guys want to come, I'd love to have you. I'll see you there. (0:08)"

Editing

Rhythm One cut in 13.1 seconds (the end card). Not editing is the edit

Captions No captions. The closing poster carries the information

Camera Handheld ultra-close selfie, locked. A plain room in the background keeps all attention on the face

Shoot it in this order

1. Put who you are, what's happening, and when into the first sentence. Two words of greeting is plenty
2. State exactly one benefit (exclusive, first, limited) in the second sentence
3. Close with an invitation ('I'd love to have you'), not a command
4. Shoot one take, no edits or captions. Let the ultra-close angle create the intimacy instead
5. End on a one-second [EVENT] poster with the date and time printed large
6. Run the thing you're promoting (new single, product teaser) as the background sound

Swap [EVENT] and the date for yours, and the one benefit for your own exclusive angle, and the script writes itself