I'm so excited to partner with Breyers because I love any excuse to make summer feel a little bit more special.

We broke down @sammieadamsblog's 19.1M-view video cut by cut. Put one product at the center of a spread, then fill the video with people building their own. The product becomes an ingredient on a stage rather than the star. Fits anything used at gatherings or seasonal occasions.

19.1M views · 28.9s · 25 cuts (1.2s avg) · posted 2026-07-06 · est. media value $95.5K~$191K · watch the original ↗

Hook · the first 3 seconds

"I'm so excited to partner with Breyers because I love any excuse to make summer feel a little bit more special."

On screen Opens looking down at the finished spread, with three cuts between 0.5 and 1.7 seconds passing over topping bowls.

Why it works The table arrives before any person does. The first two seconds explain the occasion in pictures.

Timeline · second by second

1. 0:00-0:04Reveal the spread States the partnership, then the reason: any excuse to make summer feel special.Disclosure sits in the first sentence and hands off to a personal reason immediately.
2. 0:04-0:09Where the product sits A simple sundae bar, with the ice cream as the star of it.The product is introduced as a place on the table, not held up to the lens.
3. 0:09-0:14Check the ingredients Six simple ingredients and real vanilla beans visible in every scoop, over scooping footage.Only what's visible gets claimed, and the sentence lands on the same moment as the scoop.
4. 0:14-0:22Everyone builds Kids making their own, with six cuts between 15 and 21.5 seconds.The product drops out of frame for a while and the users' hands carry the screen.
5. 0:22-0:29Ask and invite Pick some up if you're hosting, then: what's the first topping you're grabbing?Ending on a question turns comments into topping names, which is more reach.

Sound · original script

Music Average -24.5dB with no silent stretch. Voice sits in front of the music.

Voice Narration recorded after the fact, with almost no location sound.

• "I'm so excited to partner with Breyers because I love any excuse to make summer feel a little bit more special. (0:00)"
• "I set up a simple sundae bar and Breyers was the star of it. (0:04)"
• "It's America's number one vanilla made with six simple ingredients like fresh cream, sugar and milk, (0:08)"
• "and you can even see the real vanilla beans in every scoop. (0:11)"
• "The kids loved making their creations and I love how something so simple turned into such a fun family memory. (0:13)"
• "If you happen to be hosting this summer, definitely pick up Breyers natural vanilla. (0:18)"
• "Now tell me, what's the first topping that you're grabbing? (0:23)"

Editing

Rhythm 25 cuts across 28.9 seconds, 1.2 on average, clustered in two places: 0.5 to 3.1 seconds and 15 to 21.5.

Captions Spoken captions low on screen, with the partnership noted in the post caption.

Camera Alternates an overhead of the table with close-ups of hands. Faces barely appear.

Shoot it in this order

1. Show the spread before you show a person. The first two seconds should explain themselves.
2. Put the disclosure in the first sentence and hand straight off to a personal reason.
3. Introduce the product as a place on the table instead of holding it up.
4. Claim only what the camera can see, and time the line to the scoop.
5. Give the middle to users' hands. The product can leave frame for a while.
6. Close on a question about a choice so the comments write themselves.

Swap the sundae bar for the occasion your product belongs to and the toppings for the choices your customers make, and the closing question still works.