케터우스.Daily marketing trends · Aug 26, 2026 UTC
SHOT-BY-SHOT GUIDE · The almost one-take ad

I have decided to partner with Disney to tell you all about the Disney Plus Hulu Bundle.

We broke down @luciejlass's 16.9M-view video cut by cut. Thirty-four seconds carried by two cuts. Delivery and one prop do the work instead of editing, so it costs almost nothing to make. Fits any service that can be explained out loud.

16.9M views · 33.6s · 2 cuts (16.8s avg) · posted 2026-06-09 · est. media value $84.5K~$169K · watch the original ↗

Hook · the first 3 seconds

"I have decided to partner with Disney to tell you all about the Disney Plus Hulu Bundle."

On screen Standing in front of a locked camera, talking straight to lens. The first shot runs unbroken to 23.9 seconds.

Why it works It opens by naming the partnership. Nothing is hidden, and the delivery drops to a friend's register instead.

Timeline · second by second

  1. 0:00-0:08frame at 0:00-0:08Declare Partnered with Disney, here to talk about the bundle.Disclosure and subject share one sentence, which is why nothing later reads as an ad.
  2. 0:08-0:16frame at 0:08-0:16Name the shows Rattles off the titles the bundle carries.The benefit is titles, not features. One recognized name is enough to hold someone.
  3. 0:16-0:22frame at 0:16-0:22One-line summary All the fun and chaos of reality TV in one bundle.A summary follows the list. A list on its own doesn't stick.
  4. 0:22-0:31frame at 0:22-0:31Prop turn The only cut lands at 23.9 seconds, handing off to a text message: sign up now.The single cut of the whole video is spent here. The entire edit budget goes to one turn.
  5. 0:31-0:34frame at 0:31-0:34Close And so much more, then it ends.No second ask at the end. The prop already made it.

Sound · original script

Music Average -17.5dB, louder than most of this batch, with no silent stretch and continuous speech.

Voice To-camera but not read off a script, with short gaps between sentences.

Editing

Rhythm 2 cuts across 33.6 seconds, 16.8 on average, with the only transition landing at 23.9 seconds.

Captions Spoken captions run throughout, with AD leading the post caption.

Camera One locked tripod. The person moves, the camera doesn't.

Shoot it in this order

  1. Put the partnership and the subject in the same first sentence.
  2. List names rather than features: shows, menu items, model numbers, anything recognizable.
  3. Always follow a list with a one-line summary.
  4. Use one cut only, and spend it on the moment a prop appears.
  5. Let the prop make the ask, whether that's a text, a notification or a note.
  6. Shoot on one tripod and don't repeat the ask at the end.

Swap the bundle for your offer and the titles for your lineup, then put your own message on the phone screen.

made with marketernews · Cut counts and durations are measured from the video, and frames are quoted for analysis (source: @luciejlass) · 한국어로 보기 · more rankings ↗